Yesterday in a board meeting a very successful business owner stated to the board that because the younger generation was not signing up to the association that they “just didn’t get it” and we needed to change their way of thinking, so they sign up to be members. Now this person had the experience of the board for 30 years and has seen the relationships it has built for her. She saw how it was the only way to meet business contacts and gain a reputation to increase her client base over the years. She experienced the legislature changing a law that made her money when interest rates climbed to 16% in the 80’s. She stated very clearly if you’re in the industry you must support it. Is she correct?
Then there was a younger generation in the room that told her none of that mattered to him and that he didn’t see the ROI of being a member. That he didn’t need the association to build his company and does not like politics because they are crooked. He stated interest rates will never go to 16% again so that is irrelevant and all of the information he needed could be attained from a 3-minute visit to this new thing called the internet. Is he correct?
The answer is, both of them are depending on your experiences. Our answers are formed from our past. From things we have seen, successes, failures and trends. Our first reaction is to try and change each other’s minds, so they see things how we do. But what happens when we are trying to attain something that no one has experienced?
The answer…See to understand before being understood.
As a team you all see things differently. You all have our own comfort zones, your own opinions and answers. The downside is they are all different, the upside is they are all different. If used as individuals we will get nowhere, if used as a team each of these experiences and opinions will leverage us all to attain something beyond the sum of the individuals.
OK so how?
-Stay focused on the ultimate goal…Quality of Life. Understand that EVERY person this team is striving to achieve this don’t take their feedback or questions personally. (really give this some thought because it is not human)
-Listen to learn and understand before being understood. Something that seems impossible to you might not to someone else…. WHY?
-Ask questions until you have clarity. A vision with no direction is a dream. Understand clearly how to attain it. Like your metrics.
-Don’t be the definition of insanity: (Doing the same things over and over but expecting a different result). Change to the environment.
-Demand greatness: most people settle for what they have seen or what others do. Demand to be better, to achieve more and to attain higher results. Not just for you but for your team. This defines quality of life.
-Remember your team members are an extension of you. Utilize them, succeed with them, fail with them. DON’T work against them……EVER.
We are increasing the brain power of our team daily. That alone will make little impact to our success. The largest impact is your ability to work together, to leverage each other and to not work in silos. Your team is the key to your success, and you are the key to theirs.
Have a great week team. Keep up the fantastic job you are doing.
P.S. The solution to the board meeting was to determine the largest opportunity for members, survey them to understand what they value and change the paradigm of the association to meet these values. A scary thing for those that have done the same events, had the same meetings and delivered the same product for 30 years but necessary in order to grow the organization.
And with that said……. BOOM. Let’s go win!