The Vision of Elliott Homes is to;
“Transform home-building into a one-billion-dollar technology platform by 2030”.
The construction of this platform began 16 months ago, and its name is Trudi. Many of you are beginning to see small pieces of Trudi in your daily processes as she helps guide us toward a place where life gets better. Although the impact on individual systems is still very small, a large framework has been created in the background. When this framework is cross-functional and connects each department and process, the impact it will have will change our lives.
Our system archetype explains how each of our actions impacts others around the company and, in turn, our buyer experience. To function at a high level, all of our roles must be interrelated.
As Trudi begins to communicate expectations daily, we must begin to learn the thought process behind building it. We must learn how to work “on” the system instead of “being” the system, improving communication and accountability with technology by collaborating on problems we see. These answers are never found within our department or role. Instead, we must look upstream from ourselves. The root cause of things that arise in front of us is resolved by looking backwards to see where the problem started. This means a collaborative effort with those ahead of us is needed.
So how do we each contribute to this new style of growth?
1. Be a problem seeker instead of a problem solver. Thousands of small technological solutions lead to our vision. Each problem solved with a cross-functional outcome paints a clearer picture of the strategy toward our vision. The vehicle to communicate these is our daily huddles.
2. Ask yourself this question constantly: Are all documents you need found in your hand at the time you need them, or do you have to go locate/ create them?
3. Do we have to handle the same document more than one time throughout the company? If so, why? The answer to this creates priority toward the technology initiatives.
4. Listen like crazy. The solutions needed come from our buyers, trades, and team members who are in the action. The closer our decisions are to the execution of our product, the more effective we will be. This means leadership is not a position but instead an expectation from each member.
5. Don’t be afraid to fail. Opening doors opens more doors. Constantly be going in a direction toward something better. The wrong direction usually opens a door to the right direction.
6. Relentlessly give feedback. Often it takes others several times of hearing something before they truly listen to it. If change doesn’t happen the first time, stay persistent.
When we are a result of change we feel like a victim. But when we are the influencer of it, our lives fill with purpose and excitement.
Be the change you want to see in the world.