Every person has their own set of core values – rules and beliefs they live by. Companies are no different, and each company has its own set of these rules and beliefs. Over the coming weeks, and throughout 2020, we are going to look at Elliott Home’s Core Values. The best place to start is to define the term. Here is a straight-forward definition of what “Core Values” are:
Core Values are the fundamental beliefs of a person or organization. These guiding principles dictate behavior and can help people understand the difference between right and wrong. Core Values also provide an unwavering guide to help companies determine if they are on the right path and fulfilling their goals.
Core Values are the beliefs we are unwilling to compromise on. And if we do compromise, the anxiety and stress created is intense, and we are not being true to ourselves and others. For Core Values to be real, they must be lived out. We keep them center-stage so that we remember and reinforce them daily. But if they become mere words on a wall, we will wander aimlessly without a guiding light.
Here are the Core Values we have identified for Elliott Homes. We aspire to live these every day. If we fail, we will determine why we failed and work hard to repair the damage.
• Create Authentic Human Connections
• The Moment We Stop Learning . . . We Cease to Exist
• Solve and Resolve
• Create Purpose-Driven Innovation
• Promises Made/Promises Kept
The benefit of stating our Core Values is to help create the clarity and alignment we will need in 2020. Over the next several weeks, we will dig into each of these Core Values, and I ask for your active participation. As you go through your day, use these as the basis for your decisions, and email me with examples of these Core Values in practice. I look forward to hearing from you.