“Creating A Place Where Life Gets Better,” means finding shifts in value. Truly understanding what someone wants, rather than what we want them to have. So what does this mean for community, location and lifestyle?
With affordability being an issue in today’s world, simply adding amenities and increasing costs isn’t an option. Keeping costs down while at the same time increasing amenities has been our largest hurdle, which has forced us to think differently. This means reaching beyond our experience and learning new ways to deliver value. “The day we stop learning we cease to exist.”
Using a concept called “coving,” has allowed us to maximize appeal while minimizing costs. Curving the roads to decrease the amount of street in the subdivision while maintaining or increasing the number of lots helps us deliver an affordable community. While at the same time having a more natural flowing road and a better experience.
Another emerging trend is Low Impact Development (LID). These development techniques aren’t just good for the environment, but they also put the money in the right place, where the BUYER values it. LID can decrease things like curb ($13-$15 per Lineal Foot) and use that savings to DOUBLE or TRIPLE the landscaping budgets and amenity budgets. Selling mature trees, road medians, landscaping, and playgrounds is much easier than selling a section of concrete.
This kind of outside-the-box thinking creates a place where life gets better for our homeowners by freeing up resources that will enhance their lifestyle.
Of course, when you’re changing things, there will be resistance to the “way it has always been done.” By listening to our consumers needs we can gain a TON of insight as a team and help guide them toward a sustainable low impact solution.
The greatest thing about Elliott Homes is that our entire team has the same Purpose. “Creating a Place Where Life Gets Better” is NOT easy….in fact it’s the opposite. We’re making things more difficult for ourselves by adapting to new world problems and values. As a team the change we’re pushing for does not only impact our home buyers, it effects the entire community and redefines a quality life.
Listen, learn and grow.
We have a lot of lives to change.