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Matt Collins

Matt Collins

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  • Matt Collins
  • October 24, 2018
  • 8:00 am

B and C Trades? Yes, We Can

For most builders in the US, the top concern right now is trade capacity – do they have enough trades to build the homes they are selling?  If not, their schedules go longer than planned.  If not, they end up using lower-quality trades.  If not, they need to pay more to get a trade.  All of these results are bad and cost the company time and money.  What most builders tend to do is fight for the top tiered trades – the “A-Players”.  The idea is that quality, schedule compliance, and better volume can only be produced by the A-Players.  To use anyone else would compromise the quality of the home. 

 

But I will argue, it does not need to be this way.  We, at Elliott Homes, can be different.

 

There are a few builders out there who do things differently.  They realize that most trades can do good work – even those who are seen as B and C players by other builders.  These forward-thinking builders realize the most common difference between the A’s and the B’s/C’s is the trade’s ability to do business.  While most builders see the B’s/C’s as unreliable and produce poor quality – the forward-thinking builders see opportunity.

 

What the B’s and C’s need is a builder to create systems and processes which allows them to flourish.  They need a system which tells them exactly what “quality” is and how to produce it every time.   A-Players have good memories – they can remember how we told them to do the work before.  But why rely on memories at all? 

 

I have a goal for all of us.  Let’s create a system which allows good-hearted trades to do great work.  Let’s create a system where it is easy to do it the right way.  Let’s create scalability and be able to plug any trade into our system and have them produce excellence…every time.  A system so solid that it can be taken anywhere and work.  Let’s build a system where good-hearted trades can work safely, produce quality, and go home every night with an appreciation for what Elliott Homes means to them and their families.

 

This is not a call to accept sub-standard work.  This is not a call to give someone a 10th chance.  This is a call for us to be different.  I have seen enough builders to know that we don’t want to be like most of them. 

 

Let’s work to be different.

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