During a crisis, people’s values change significantly. The definition of a “better life” has new meaning to the world. One constant holds true while change is occurring to the environment. Our purpose to create a place where life gets better remains our reason to exist. We must always understand how to define it.
Aligning this definition to our actions, results in the impact we will have. Seeing things from the consumer’s perspective must be a habit in ALL situations. Today, our own mental paradigms no longer matter. The Buyer Assurance Program is an example of this. We listened to a concern from existing home buyers and reacted quickly with a long term solution they value. This followed a corporate value….SOLVE/ RESOLVE
The question we must constantly ask ourselves is;
How does our consumer see this and how does it make them feel?
Agility in a changing climate means a traditional organization must flip on its head. It means every member must step up as a leader and spot new trends related to their role.
Questions should outnumber answers by a factor of 10. Additionally, internal communication techniques should increase to share observations. Leadership is no longer a position but an expectation from all.
The truly exciting part…
A time of crisis is the opportunity for leaders to emerge and separate themselves from others.
Our impact on the future is waiting on you. It’s waiting on your feedback to things we have never seen. Our daily huddles are the vehicle to get information quickly across the company. We will act sharply should we need to.
In the face of a crisis there is no such thing as an individual. For this game is only won by a team.
Have a powerful week. The world needs it.